With CEO shakeup, Twitter under pressure to please advertisers

June 15, 2015 creative amid-pressure, francisco, from-investors, interim-head, its-corporate, needed, san, shown-at-its, twitter, zenica

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Twitter Inc's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after last week's management shakeup – helping disaffected advertisers connect with users. Twitter's outgoing chief executive, Dick Costolo, resigned abruptly Thursday amid pressure from investors to increase the user base and improve what's known as direct response advertising, the most lucrative type on the microblogging site. Before joining Twitter in 2010, Bain served as president of the Fox Audience Network where he was responsible for monetizing advertising platforms across News Corp's web properties.

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With CEO shakeup, Twitter under pressure to please advertisers