With ads, FINRA hopes BrokerCheck becomes go-to site, like Yelp

June 1, 2015 publisher airline, beverage-policy, campaign, chicago, diners-or-angie, facebook, financial, homework, known-as-finra, northwestern, passengers, post-the-flight, promote-its, street, subject

With a new ad campaign, the Financial Industry Regulatory Authority hopes its BrokerCheck website will become a customer’s first stop, like Yelp for diners or Angie’s List for home owners, before they invest with a financial adviser. The Wall Street watchdog, known as FINRA, launched the campaign Monday with 15-second commercials depicting people making big decisions without doing their homework, in a bid to promote its years-old website that provides free information about brokers’ employment history, credentials and customer complaints.

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With ads, FINRA hopes BrokerCheck becomes go-to site, like Yelp