U.S. TV networks court YouTube crowd in quest for digital viewers

July 26, 2015 creative beauty-gurus, california, call-at-vidcon, camera, fitness-buffs, internet, mobile-devices, nickelodeon, often-looking, passionate, picture, stars-include, viacom-owned, youtube

By Lisa Richwine ANAHEIM, California (Reuters) – For the first time, cable TV network Nickelodeon staged a casting call at VidCon, a convention that draws stars of YouTube and social media like Vine, Instagram and Snapchat and their passionate followers. The Viacom-owned channel's talent search is one way traditional TV networks are recruiting Internet personalities to build audiences. YouTube stars include comedians, beauty gurus, product reviewers, gamers, musicians and fitness buffs who post videos of themselves, often looking directly into the camera.

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U.S. TV networks court YouTube crowd in quest for digital viewers