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Omnicom to buy Brazil advertising group ABC, source says

November 21, 2015 creative 270-million, billion-reais, brazil, friday-grupo, guillermo, largest-economy, latin-america, nizan-guanaes, omnicom, omnicom-group, second-largest, tatiana-bautzer, the-transaction, transaction, world

By Tatiana Bautzer and Guillermo Parra-Bernal SAO PAULO (Reuters) – Omnicom Group Inc, the world’s second largest advertising company, has agreed to pay 1 billion reais ($270 million) for Brazil’s Grupo ABC, growing Omnicom’s publicity, branding services and content in Latin America’s largest economy, a source with direct knowledge of the transaction said on Friday.