toured-the-lab

Hollywood studios are going to ever more creative lengths to attract attention in a jam-packed entertainment market where social media plays a key role in promoting content. For Matt Damon's October film “The Martian,” in which an astronaut is stranded on Mars, 20th Century Fox Studios hosted a media day last week at the U.S. National Aeronautics and Space Administration's Jet Propulsion Laboratory in Southern California just to promote a trailer