Online gambling company GVC Holdings Plc is in talks for potential acquisitions and “something like” rival Bwin.party would be of interest, Chief Executive Kenneth Alexander said. Consolidation activity in the gambling industry has gathered steam as an increase in taxes and regulations in some of the biggest markets hurts companies
Read moreSpurred by a warning in December by the Association of National Advertisers (ANA) that businesses are losing $6.3 billion a year to so-called “click fraud,” these companies now stipulate in advertising contracts that they will only pay for online ads when given proof that humans clicked on them. “We don't want to be paying for non-human traffic,” said Mark Clowes, global head of advertising at American International Group Inc , the largest commercial insurer in the country. In a typical click fraud scheme, a crook infects many computers with malicious software, and directs the machines – called bots – to visit a webpage, click on an ad or watch a video
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