ratings

By Marie-Louise Gumuchian LONDON (Reuters) – MTV, the channel that revolutionized the music industry by playing artists’ videos on rotation, is reinventing itself again, opening up to its social-media-savvy audience by putting their videos on air. By using the hashtag #MTVBump, viewers can see their content from social media sites Instagram or Vine within two hours of its being posted, during the channel’s break windows.