play-on-how

By Eric Auchard LONDON (Reuters) – A fast-growing French firm is making a name across Europe for its inter-city ride-sharing service, drawing big funding from venture backers while showing a drive to go global that is all too rare among European start-ups. Called BlaBlaCar, a play on how much chatter drivers and passengers can put up with on long-haul journeys, the service has wooed nearly 12 million members across 13 countries in three years of expansion, or more than 2 million travelers a month. …