Yahoo aims to phase out passwords with new service
By Deborah Todd SAN FRANCISCO (Reuters) – Yahoo's next step in password security is to eliminate them altogether.
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Twitter unveils new tools to measure ad effectiveness
(Reuters) – Twitter Inc said in a blog it would provide its advertisers with custom data-driven reports to help them gauge the impact of their ad campaigns on their profits. The effectiveness of an ad campaign will be measured by dividing an advertiser's target audience into two groups – one that sees the ads and another that doesn't – and comparing conversions across the two test groups. Twitter's ad revenue per monthly average user has been declining and to stem this it has launched new advertising products, notably its app install ads
Read moreAustralian web provider iiNet in possible database hacking
By Matt Siegel SYDNEY (Reuters) – Australian Internet provider iiNet Ltd has urged more than 30,000 customers to change their passwords after claims emerged online that hackers had been attempting to sell personal information stolen from one of the firm’s databases. News of the potential data breach at Australia’s third-largest web provider first emerged on Twitter, where it was alleged an unnamed hacker was offering to sell a database that included client passwords, home addresses and telephone numbers. As a precaution, however, iiNet CIO Matthew Toohey said the company had contacted almost 31,000 customers and asked for the password change to prevent unauthorized access to accounts.
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