media-as-soon

(Reuters) – Nationwide Mutual Insurance Company is considering whether or not to drop a TV advertisement featuring a dead boy speaking to viewers after a backlash on social media as soon as the commercial about child safety aired during Sunday’s Super Bowl broadcast. Nationwide spokesman Joe Case said on Monday that some of the reaction “was stronger than we anticipated” and “we’ll gauge whether or not to run the ad more.” The ad, Case said, was intended to start a conversation around child safety and accidents in the home, part of the insurer’s Make Safe Happen campaign.