its-marketing Archives

Disney’s powerful marketing force: social media moms

June 15, 2015 creative amid-pressure, attention, disney, eventually-drew, francisco, interim-head, its-corporate, its-marketing, media, playa-vista, shown-at-its, twitter, wendy-wright

Wendy Wright is a home-schooling mother of two, a prolific blogger and a self-described “Disney Nut.” Her cats are named Mickey and Minnie, and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed parties and reviews of Disney movies. Wright's enthusiasm for all things Disney eventually drew the attention of the Walt Disney Co , which invited her to join a carefully vetted group of roughly 1,300 Disney Social Media Moms.