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Yahoo’s NFL debut bodes well for game streaming: media buyers

October 26, 2015 publisher data-released, first-global, game-on-sunday, league, media-buyers, national, nfl, rolle, said-on-monday, striking-future, sunday, the-league, viewers-were, yahoo

The reach of Yahoo Inc's first global live-stream of a National Football League game on Sunday is likely to result in the league striking future deals with online distributors, media buyers said on Monday. An average of 2.36 million viewers were watching at any given time, according to preliminary data released by Yahoo and the NFL.