Millennials may rely on their mobile devices and laptops for the bulk of their entertainment and content, but that doesn’t mean that they aren’t easily influenced by advertisements in more traditional formats, according to a new study by Nielsen Holdings.
Read moreBy Liisa Tuhkanen LONDON (Reuters) – The often touted but regularly delayed stock-market listing of Rovio, creator of the hugely popular “Angry Birds” mobile game, could be even more distant after this week's warning of lower earnings and a planned cull of more than a third of its staff. While the mobile games market as a whole is thriving and looks set to grow to more than $35 billion in 2017, according to research firm Newzoo, Rovio's woes typify the difficulty established players have in changing with the times
Read moreBy Erik Kirschbaum BERLIN (Reuters) – Facebook will have to abide by German laws banning racist sentiment even if it might be allowed in the United States under freedom of speech, Justice Minister Heiko Maas said in an interview with Reuters. Maas, who has accused Facebook of doing too little to thwart racist and hate posts on its social media platform, said that Germany has zero tolerance for such expression and expects the U.S.-based company to be more vigilant.
Read moreBy Piya Sinha-Roy LOS ANGELES (Reuters) – Privately held Conde Nast may best be known as the publisher of fashion, culture and lifestyle magazines such as Vogue, Vanity Fair and GQ, but it is hoping to draw new consumers and advertisers through the realm of virtual reality. Conde Nast Entertainment (CNE), the publisher's film, television and video division, will unveil two original virtual reality series for the upcoming year at its Tuesday presentation before advertisers at the Newfronts, an annual digital content showcase in New York
Read more(Reuters) – Facebook Inc introduced free video calling in its Messenger phone app on Monday as the company seeks to transform its mobile messaging service into a full-featured platform with the same reach as its 1.4 billion user social network.
Read moreAFP – US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.
Read moreReuters – Those who are betting real cash on the Oscars have determined that “Crazy Heart’s” Jeff Bridges is a lock for best actor, so much so that most online bookies will require you to risk $6 just to win $1.
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