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Twitter signs multi-year deal with NFL

August 10, 2015 admin content, deliver-video, from-the-start, national, nfl, past, since-2013, twitter, twitter-twitter, ventura

(Reuters) – The National Football League said it signed a multi-year partnership with microblogging site Twitter Inc to deliver video and other content to NFL fans on a daily basis. Content, including in-game highlights from pre-season through Super Bowl 50, will be distributed across Twitter from the start of the 2015 season, the NFL said in a press release. (http://bit.ly/1TkkSLl) The partnership expands on the NFL's existing partnership with Twitter since 2013, and Twitter users will now have access to more official NFL content than in the past

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MTV goes looking for likes with its latest revamp

June 25, 2015 creative advance-tech, being-rolled, china, content, director, hashtag, mtv, obama, putting-their, ratings, social-media, the-channel

By Marie-Louise Gumuchian LONDON (Reuters) – MTV, the channel that revolutionized the music industry by playing artists’ videos on rotation, is reinventing itself again, opening up to its social-media-savvy audience by putting their videos on air. By using the hashtag #MTVBump, viewers can see their content from social media sites Instagram or Vine within two hours of its being posted, during the channel’s break windows.

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NBC to put Super Bowl TV ads on Tumblr for digital viewers

January 21, 2015 admin content, dread-pirate, game, house, marketplace, obama, stream-the-game, tablets-through, ulbricht, under-the-alias, watch-the-feb

(Reuters) – Television network NBC will post all Super Bowl commercials that air on TV to a Tumblr page moments after they air on TV, providing another way for brands to reach viewers with ads that cost up to $4.5 million for 30 seconds.