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Online advertising shines in sputtering Thai economy

September 2, 2015 publisher bigger-budgets, billion-baht, chief-executive, consumers-via, driving-force, first-lady, internet, percent-growth, smartphone-apps, social-networking, southeast, southeast-asia, virtual, wednesday

By Khettiya Jittapong BANGKOK, (Reuters) – Unfazed by Thailand’s faltering economy, businesses are penciling in bigger budgets for digital advertising as they target Thai consumers via smartphone apps, social networking forums and video-sharing websites. Digital advertising spending this year is forecast to jump by two-thirds to a record 9.9 billion baht ($277.47 million) in Southeast Asia’s second-largest economy, according to the Digital Advertising Association (Thailand) (DAAT)