amid-pressure Archives

With CEO shakeup, Twitter under pressure to please advertisers

June 15, 2015 creative amid-pressure, francisco, from-investors, interim-head, its-corporate, needed, san, shown-at-its, twitter, zenica

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Twitter Inc's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after last week's management shakeup – helping disaffected advertisers connect with users. Twitter's outgoing chief executive, Dick Costolo, resigned abruptly Thursday amid pressure from investors to increase the user base and improve what's known as direct response advertising, the most lucrative type on the microblogging site. Before joining Twitter in 2010, Bain served as president of the Fox Audience Network where he was responsible for monetizing advertising platforms across News Corp's web properties.

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Disney’s powerful marketing force: social media moms

June 15, 2015 creative amid-pressure, attention, disney, eventually-drew, francisco, interim-head, its-corporate, its-marketing, media, playa-vista, shown-at-its, twitter, wendy-wright

Wendy Wright is a home-schooling mother of two, a prolific blogger and a self-described “Disney Nut.” Her cats are named Mickey and Minnie, and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed parties and reviews of Disney movies. Wright's enthusiasm for all things Disney eventually drew the attention of the Walt Disney Co , which invited her to join a carefully vetted group of roughly 1,300 Disney Social Media Moms.