Millennials still easily influenced by traditional ads: study

September 28, 2015September 29, 2015 admin advertising, contained-horse, entertainment, formats-tracked, highest, london, mobile, rely-on-their, take-action, two-frozen

Millennials may rely on their mobile devices and laptops for the bulk of their entertainment and content, but that doesn’t mean that they aren’t easily influenced by advertisements in more traditional formats, according to a new study by Nielsen Holdings.

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Millennials still easily influenced by traditional ads: study