Internet advertising to drive global ad spend: Zenith

June 21, 2015 admin current-trends, dominant, europol, leading-media, london-based, mobile, mobile-world, tablet, zenith-optimedia

Surging growth in advertising via mobile phones and tablet computers will help Internet advertising overtake television as the dominant medium for global ad spending by 2017, a leading media buyer forecasts. Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising – via smartphones, iPads and other tablet computers – to more than double its share of global ad spending between 2014 and 2017, to 12.9 percent.

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Internet advertising to drive global ad spend: Zenith