Instagram takes steps to open platform to advertisers

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Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands. Starting in June, Instagram this year is rolling out to advertisers the ability to more closely direct campaigns by zip code and other data sets like interests in the same ways that brands can target consumers on its parent company Facebook Inc. In addition it will let advertisers link to external websites or app stores with buttons such as “shop now,” “sign up,” “learn more,” and “install now.” Currently, it works closely with only a handful of brands like Levi's, Banana Republic and Ben & Jerry's.

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Instagram takes steps to open platform to advertisers