Indian jeweller pulls ‘racist’, ‘slave-child’ ad with Bollywood actress

April 23, 2015 creative 67th, aids, aishwarya, carpet-as-she, child, festival, india, indian, joint-united, said-the-image, screening, thomson-reuters

By Nita Bhalla NEW DELHI (Thomson Reuters Foundation) – A major Indian jewellery chain has withdrawn an advert featuring Bollywood actress Aishwarya Rai Bachchan with a dark-skinned boy holding a parasol over her after it was slammed by activists and on social media for being racist and promoting child slavery. Kalyan Jewellers, which employs about 4,000 people across India, said the advertisement featured in a national newspaper on April 17 was intended to present “royalty, timeless beauty and elegance”

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Indian jeweller pulls ‘racist’, ‘slave-child’ ad with Bollywood actress