In big shift, online retailer Jet.com drops membership fee

October 7, 2015 creative amazon, amazon-com, jet-com, nearly-three, online, others-on-price, public, the-online, the-public, upstart, wednesday

(Reuters) – Jet.com, the online retailer founded by former Amazon.com executive Marc Lore, said on Wednesday that it dropped its $50 annual membership fee, marking a shift in business strategy for the upstart as it seeks to undercut Amazon and others on price.

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In big shift, online retailer Jet.com drops membership fee