Consumers choose marketplace over retail websites: survey

August 5, 2015 publisher amazon-payments, before-looking, consumer-chose, not-selection, product, purchase-online, retail, search-engines, sidelines, starting-their, survey, the-sidelines, vice-president

Digital shoppers are increasingly starting their product searches on retail marketplace platforms, which allow third-party merchants to sell goods, before looking on an individual retailer’s website, according to a report released on Tuesday by Amazon.com Inc and Pymnts.com.

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Consumers choose marketplace over retail websites: survey