As tech firms track your location, advertisers zero in for the sale

July 14, 2015 creative app-showcasing, california, discount-coupon, driver, encinitas, facebook, mobile-phone, some-particular, walk-on-new, younger

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers' longtime skepticism about boosting mobile ad spending.

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As tech firms track your location, advertisers zero in for the sale