Angry Birds maker bets on animated movie as profit drops

March 19, 2015 admin 110-7-million, analyst-at-ihs, angry, angry-birds, brand-on-toys, games-analyst, gave-the-latest, jussi-rosendahl, movie-project, one-hit-wonder, percent-profit, problems, rovio, success

By Jussi Rosendahl HELSINKI (Reuters) – Finnish mobile games maker Rovio pinned its hopes on Thursday on a costly 3D movie project helping it return to growth, after a 73 percent profit drop gave the latest sign its mainstay Angry Birds brand is losing appeal. A decline in its business licensing the Angry Birds brand on toys, clothing and sweets is adding to the problems of Rovio, which has yet to repeat the success of its original slingshot-based game which became the No.1 paid mobile app of all time after its launch in 2009

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Angry Birds maker bets on animated movie as profit drops