MTV goes looking for likes with its latest revamp

June 25, 2015 creative advance-tech, being-rolled, china, content, director, hashtag, mtv, obama, putting-their, ratings, social-media, the-channel

By Marie-Louise Gumuchian LONDON (Reuters) – MTV, the channel that revolutionized the music industry by playing artists’ videos on rotation, is reinventing itself again, opening up to its social-media-savvy audience by putting their videos on air. By using the hashtag #MTVBump, viewers can see their content from social media sites Instagram or Vine within two hours of its being posted, during the channel’s break windows.

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MTV goes looking for likes with its latest revamp