YouTube to provide viewability of ads to advertisers: FT

September 7, 2015 admin code-on-its, collect-data, data-on-how, its-internet, mobile-devices, online-story, picture, the-position, unnamed-people, video-service, youtube

(Reuters) – Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.

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YouTube to provide viewability of ads to advertisers: FT

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